As iPhone Ages It Remains The Top Seller In The United States
According to the NPD Group, a leading marketing research company Apple's lineup of iPhones continues to outsell all other devices in the United States.
The top best-selling mobile handsets in the third quarter (Q3) were the following smartphones:
- Apple iPhone 4
- Apple iPhone 3GS
- HTC EVO 4G
- Motorola Droid 3
- Samsung Intensity II
The number of consumers purchasing smartphones is also on the rise where 59% of mobile purchases where smartphones in Q3 of 2011, which represents an increase of 13% from Q3 of 2010. Also NPD's Mobile Track Phone Service shows that the average price for a smart phone is actually on the decline and now averages $135 in Q3.
“Even as smartphone prices continue to decline, the accessory attachment rates for smartphones in Q3 was unchanged since last year,” said Ross Rubin, executive director of industry analysis for NPD.
You heard that correctly, the price of your smartphone is going down, but the prices you pay for accessories have remained unchanged. If you didn't realize this already retailers can practically upsell you on accessories that in total may cost more than your smartphone itself.
Here are the top mobile accessory brands in the U.S. for Q3:
- Zagg
- Otter Products
- Just Wireless
- Motorola
- Incase Designs.
Here's the full NPD Press Release:
As Smartphone Prices Fall, Retailers Are Leaving Money on the Table, According to The NPD Group
PORT WASHINGTON, NEW YORK, November 14, 2011 – According to The NPD Group, a leading market research company, the share of mobile phone handset sales that are smartphones continues to climb. The share of U.S. mobile handset sales that were smartphones reached 59 percent in the third quarter (Q3) of 2011, an increase of 13 percentage points since Q3 of 2010. Based on the latest data from NPD’s monthly Mobile Phone Track service, average selling prices for smartphones have declined for four consecutive quarters, reaching $135 in Q3.
According to NPD’s new Smartphone Track service, prices are falling even though many consumers originally considered paying more. Among U.S. consumers who considered purchasing phones in the $200 to $250 price range, 64 percent ended up purchasing a phone for less than $200. Led by continued steady sales for Apple’s iPhones, the top five best-selling mobile phone handsets in Q3 were as follows:
Apple iPhone 4
Apple iPhone 3GS
HTC EVO 4G
Motorola Droid 3
Samsung Intensity II
“Even as smartphone prices continue to decline, the accessory attachment rates for smartphones in Q3 was unchanged since last year,” said Ross Rubin, executive director of industry analysis for NPD. “This indicates further opportunity for retailers to improve revenue numbers by focusing marketing efforts on selling more accessories.” The top U.S. mobile accessories brands in Q3 were Zagg, Otter Products, Just Wireless, Motorola, and Incase Designs.
Information this press release is from “Mobile Phone Track” and “Smartphone Track,” both of which report on the activities of U.S. consumers, age 18 and older, who reported purchasing a mobile phone or smartphone. NPD does not track corporate/enterprise mobile phone purchases.
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